Mega Millonario – ONCE's Premium Game

The Spanish ONCE "Mega Millonario" scratch ticket is a true premium game that promises the big prize experience right in its name. The €10 ticket offers up to €1 million that can be won instantly, while multiple smaller prizes and bonus fields increase the excitement. The solution demonstrates well how a simple scratch ticket can be turned into a spectacular game. The doublechance.me innovation points out: the future lies in high jackpots, multi-layered experiences, target audience positioning, or even community experience possibilities that maintain players' interest in the long term.

Why do players love it?

1. Big jackpot The up to €1 million top prize is a strong attraction by itself, clearly setting Mega Millonario apart from mid-category scratch tickets.

2. Multi-level winning opportunities It's not just about the jackpot: smaller prizes and bonus symbols also increase excitement, giving more chances for winning experiences.

3. Accessible alternatives Cheaper, smaller-prize versions of Mega Millonario are also available, targeting a broader audience, similar to many other games.

4. ONCE brand name and social benefit ONCE's social embedding (supporting the blind and visually impaired) builds trust, which also encourages purchases.

Where might it need refreshing?

1. Low winning odds The odds leading to the jackpot are extremely low, so for many players it remains an unreachable dream.

2. Single-layer experience After scratching, there's no second chance or additional gameplay, which shortens the experience length and return willingness.

3. Limited innovation The mechanics build on the classic "find the winning symbol" scheme, visually strong but doesn't offer much new in gaming experience.

4. Market competition In Spain, there are several similarly priced scratch tickets offering big prizes. Without a unique experience or extra motivation, the game struggles to stand out.

What can the industry learn from this?

The Mega Millonario example shows that for premium category scratch tickets, high prizes and multi-level winning opportunities are key factors for success. However, for long-term sustainability, new impulses are also needed – such as interactive digital supplements, second chances, or models that encourage players not just for one-time but repeated participation.

Final thoughts

Mega Millonario is undoubtedly one of ONCE's flagships, working well in the classic premium segment. But the future question isn't whether there's a place for it in the market, but how the game could be made even more exciting and sustainable. This is what the doublechance.me mindset offers as an answer: providing two experiences in one game – instant winning opportunity and a second chance – thereby increasing player engagement and revenue potential.